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It was forecast that, in 2030, total out-of-home (OOH) advertising spending worldwide would surpass ** billion U.S. dollars, with traditional OOH alone accounting for over ** billion dollars of the total. Meanwhile, digital out-of-home (DOOH) ad revenues were expected to reach **** billion dollars.

DOOH boosts the outdoor media industry

The world's top five outdoor ad companies are based in Western Europe, the United States, and China: JCDecaux, Lamar, Outfront Media, CCO, and Focus Media. 2025 data reveals that major players recorded higher growth in DOOH revenues than for overall outdoor media activities. That reinforces the relevance of the digital segment for the industry's expansion.

The world's flagship market for DOOH

Out of the ** leading global OOH firms, at least *** is headquartered in China: 2025's -placed company, Shanghai-based Focus Media. While Chinese players' financial results remain far from their Western competitors, the Asian country is ahead in the digital game. In 2024, China alone accounted for an estimated ** percent of DOOH ad revenues worldwide. If that concentration continues, Chinese outdoor media companies are more likely to experience faster growth.