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Digital out-of-home (DOOH) advertising spending as a percentage of total out-of-home (OOH) ad spend in the United States from 2023 to 2025

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Source

Release date

March 2026

Region

United States

Survey time period

2023 to 2025

Supplementary notes

Data preceding 2025 retrieved from earlier releases. Numbers have been rounded.

Citation formats

DOOH advertising's share in total OOH ad spend in the U.S. 2023-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 13, 2026

In 2025, digital out-of-home (DOOH) advertising spending accounted for approximately **** percent of the total expenditure on out-of-home (OOH) media in the United States, up from a **-percent share a year earlier. According to the same source, DOOH ad revenues' annual growth rate in the U.S. reached **** percent in 2025.

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Topics

Digital out-of-home (DOOH) advertising in the U.S.Advertising and marketing to Generation Z in the United StatesAdvertising consumption and perception in the U.S.Direct mail advertising and marketing in the U.S.Perception of gen AI use in advertising in the U.S.
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