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Advertising in the United States

Statistics report on advertising in the United States

A compilation of the latest data on the American advertising industry, providing an overview of the sector before delving into its multiple media: television, radio, print, out-of-home (OOH), the internet, and audio and video streaming. The report also features survey information on ad perception and consumption in the United States.

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Table of contents

Overview

10
  • Premium Forecast Revenue in the advertising market in the United States 2017-2031
  • Premium Statistic Ad revenues in the U.S. 2025-2029, by medium
  • Premium Statistic Change in advertising spending in the U.S. 2025, by medium
  • Basic Statistic Estimated revenue of the ad, PR, and related services industry in the U.S. 2004-2023
  • Basic Statistic Estimated expenses of the ad, PR, and related services industry in the U.S. 2007-2023
  • Premium Statistic Leading advertisers in the U.S. 2023, by advertising spending
  • Premium Statistic Local advertising revenue in the U.S. 2024-2025
  • Premium Statistic Leading multi-market advertising pitches in the U.S. 2025, by media spending
  • Basic Statistic Leading media expected to undergo cuts in ad spend due to tariffs in the U.S. 2025
  • Basic Statistic Industries most affected by ad spend cuts due to tariffs in the U.S. 2025

Broadcast media

5
  • Premium Statistic TV advertising spending in the U.S. 2011-2028
  • Premium Statistic Upfront TV ad spend in the U.S. 2021-2025
  • Premium Statistic Radio advertising revenue in the U.S. & Canada 2025-2029
  • Premium Statistic Largest radio advertisers in the U.S. 2023
  • Premium Statistic Leading radio advertiser industries in the U.S. 2023, by radio ad spending

Print media

4
  • Premium Forecast Print advertising spending in the U.S. 2017-2030
  • Premium Statistic U.S. newspaper publishers revenue 2010-2022, by source
  • Premium Statistic Advertising revenue of U.S. newspapers 2013-2021
  • Premium Statistic U.S. periodical publishers revenue 2010-2022, by source

Outdoor

6
  • Premium Statistic Out-of-home (OOH) advertising revenue in the U.S. 2008-2025
  • Basic Statistic Estimated revenue of OOH advertising companies in the U.S. 2000-2023
  • Basic Statistic Estimated expenses of out-of-home (OOH) advertising companies in the U.S. 2007-2023
  • Premium Statistic Leading out-of-home (OOH) advertising categories in the U.S. 2025, by OOH ad spending
  • Premium Statistic Change in OOH ad spend of the top four highest-spending categories in the U.S. 2025
  • Premium Statistic YoY change in overall OOH and DOOH advertising revenue in the U.S. Q1 2022-Q4 2024

Digital

7
  • Basic Statistic Online advertising revenue in the U.S. 2000-2025
  • Premium Forecast Digital Market Outlook: digital advertising spending in the U.S. 2017-2029, by format
  • Premium Statistic Change in digital ad spend in the U.S. 2024-2028
  • Premium Statistic Digital ad spend growth in the U.S. 2025, by format
  • Premium Statistic Digital ad spend growth in the U.S. 2026, by format
  • Premium Statistic Influencer marketing expenditure in the U.S. 2021-2027
  • Premium Statistic Growth of influencer marketing expenditure in the U.S. 2023-2027

Audio & video streaming

7
  • Premium Statistic Digital audio ad spending in the U.S. 2016-2024
  • Premium Statistic Podcast ad spending in the U.S. 2015-2025
  • Premium Statistic Podcast ad spend growth in the U.S. 2021-2024
  • Premium Statistic Podcast ad revenue in the U.S. 2021-2023, by genre
  • Premium Statistic Largest podcast advertisers in the U.S. 2026
  • Premium Statistic Streaming services' advertising CPM in the U.S. Q2 2025
  • Premium Statistic Ad revenues of top ad-supported video streaming services in the U.S. 2023

Advertising perception & consumption

9
  • Premium Statistic Share of consumers tending to buy brands reflecting their values in the U.S. 2025
  • Premium Statistic Consumer opinion on advertising in the U.S. 2024, by medium
  • Premium Statistic Most common sources of new brand discovery among internet users in the U.S. 2024
  • Premium Forecast Non-digital advertising touchpoints in the U.S. 2025
  • Premium Forecast Digital advertising touchpoints in the U.S. 2025
  • Premium Forecast Attitudes towards online advertising in the U.S. 2025
  • Premium Statistic Support to brands using AI to create ads/content in the U.S. 2023-2024, by generation
  • Premium Statistic Consumers' comfort with brands using AI in their advertising in the U.S. 2024
  • Premium Forecast Most popular influencer genres in the U.S. 2025
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