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Digital out-of-home (DOOH) advertising in the United States

Statistics report on the digital out-of-home advertising market in the United States

A compilation of the latest statistics on the digital out-of-home (DOOH) advertising market in the United States. The report provides a global overview of the sector before presenting key figures for the U.S. digital outdoor segment. It details market leaders' operations and features surveys data about U.S. marketers' and consumers' relationship with DOOH media.

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Table of contents

Global overview

9
  • Premium Statistic Annual out-of-home (OOH) advertising spending worldwide 2014-2025
  • Premium Statistic Change & CAGR in OOH ad spending worldwide 2024-2029
  • Premium Statistic Out-of-home (OOH) ad revenue's share in total advertising revenue worldwide 2014-2025
  • Premium Statistic Global OOH and DOOH advertising spending 2030
  • Premium Statistic Distribution of the OOH advertising market value worldwide 2024-2029, by type
  • Premium Statistic Distribution of out-of-home (OOH) media revenue worldwide 2030, by channel
  • Premium Forecast Revenue in the out-of-home advertising segment in North America 2017-2030
  • Premium Statistic Change in DOOH advertising spending in selected regions worldwide 2026
  • Premium Statistic Distribution of DOOH advertising revenue worldwide in 2024, by region

U.S. overview

7
  • Premium Statistic Out-of-home (OOH) advertising revenue in the U.S. 2008-2025
  • Premium Statistic Annual change in out-of-home (OOH) advertising spending in the U.S. 2022-2025
  • Premium Statistic YoY change in overall OOH and DOOH advertising revenue in the U.S. Q1 2022-Q4 2024
  • Premium Statistic Number of digital billboards in the U.S. 2016-2025
  • Premium Statistic Digital out-of-home (DOOH) advertising revenue in the U.S. 2023-2025
  • Premium Statistic Change in digital out-of-home (DOOH) advertising revenue in the U.S. 2022-2025
  • Premium Statistic DOOH advertising's share in total OOH ad spend in the U.S. 2023-2025

Market leaders

7
  • Premium Statistic Leading OOH advertising companies in the U.S. & Canada in 2025, by revenue
  • Premium Statistic Net revenue generated by Lamar Advertising Company Q1 2007-Q4 2025
  • Premium Statistic Digital' share in Lamar's billboard ad net revenue in the U.S. & Canada 2017-2025
  • Premium Statistic Outfront Media Inc.'s DOOH revenue in the U.S. and Canada 2017-2025, type of display
  • Premium Statistic Number of digital billboard displays operated by Outfront Media 2017-2024, by country
  • Premium Statistic Clear Channel Outdoor Holdings, Inc.'s revenue 2022-2025
  • Premium Statistic Digital displays' share in Clear Channel Outdoor's revenue in the U.S. 2020-2025

Marketers' perspective

7
  • Premium Statistic Top ad types brands & agencies will focus more on in the U.S. 2026
  • Premium Statistic Top methods for purchasing DOOH campaigns according to marketers in the U.S. 2026
  • Premium Statistic Attributes of pDOOH ads according to marketers in the U.S. 2026
  • Premium Statistic Top elements that would help marketers learn more about pDOOH ads in the U.S. 2026
  • Premium Statistic Share of U.S. marketers including or intending to add pDOOH to media plans 2026
  • Premium Statistic Top sources for marketers' planned increase in pDOOH ad spending in the U.S. 2026
  • Premium Statistic Top ways to measure pDOOH ads' attribution according to marketers in the U.S. 2026

Consumers' perspective

4
  • Premium Statistic Attitudes toward directional DOOH advertising among online adults in the U.S. 2024
  • Premium Statistic Leading responses to place-based DOOH ads among online adults in the U.S. 2024
  • Premium Statistic Leading actions taken in response to DOOH ads among online adults in the U.S. 2024
  • Premium Statistic Top responses to DOOH advertising among adult mobile device users in the U.S. 2024
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