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Advertising worldwide

Statistics report on advertising worldwide

A compilation of the latest data on the global advertising industry. It provides an overview and a regional breakdown of the sector. The statistics report delves into traditional and digital media before displaying information on ad agencies and their business worldwide.

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Table of contents

Overview

6
  • Premium Statistic Ad media owners' revenue worldwide 2024-2031
  • Premium Statistic Change in advertising spending worldwide 2022-2030
  • Premium Statistic Annual change in advertising spending worldwide 2025-2026, by region
  • Premium Statistic Distribution of ad spend worldwide 2025-2028, by medium
  • Premium Forecast Revenue in the advertising market worldwide 2017-2031
  • Premium Statistic Most creative advertising markets worldwide 2025

Regional breakdown

8
  • Premium Statistic Advertising spending worldwide 2025-2028, by region
  • Premium Statistic Ad revenues in the U.S. 2025-2029, by medium
  • Premium Forecast Revenue in the advertising market in Canada 2017-2031
  • Premium Statistic Advertising spending in the APAC region 2014-2025
  • Premium Statistic Advertising spending in Europe 2017-2030
  • Premium Statistic Advertising spending in selected countries in Europe 2025-2028
  • Premium Statistic Advertising spending in Latin America & the Caribbean 2014-2024
  • Premium Forecast Advertising spending in Africa 2017-2030

Traditional media

5
  • Premium Statistic TV advertising revenue worldwide 2014-2025
  • Premium Statistic Annual out-of-home (OOH) advertising spending worldwide 2014-2025
  • Premium Statistic Share of radio in total ad spend worldwide 2014-2025
  • Premium Statistic Newspaper ad spending worldwide 2015-2025
  • Premium Statistic Share of magazines in total ad spend worldwide 2014-2025

Digital & mobile

5
  • Premium Statistic Global digital advertising expenditure 2025-2028
  • Premium Forecast Digital advertising spending worldwide 2018-2030, by format
  • Premium Statistic Digital ad spend growth 2025-2028, by format
  • Premium Forecast Largest digital ad markets worldwide 2025
  • Premium Forecast Mobile ad spending worldwide 2017-2030

Agencies

7
  • Premium Statistic Most creative agency networks worldwide 2025
  • Premium Statistic Most creative advertising agencies worldwide 2025
  • Premium Statistic Top media & advertising holdings by new business revenue worldwide 2025, by type
  • Premium Statistic Publicis Groupe's net revenue 2008-2025
  • Premium Statistic WPP's revenue worldwide 2006-2025
  • Basic Statistic Revenue of the Omnicom Group worldwide 2006-2025
  • Premium Statistic Leading public relations (PR) agencies worldwide 2024, by fee income

Doing business

7
  • Premium Statistic Leading multi-market advertising pitches worldwide 2025, by media spending
  • Premium Statistic Net share of marketers expecting changes in digital ad media budgets worldwide 2026
  • Premium Statistic Net share of marketers expecting changes in traditional media budgets worldwide 2026
  • Premium Statistic Most critical ad capabilities and media investments for marketers worldwide 2025
  • Premium Statistic Mobile app ad budgets growth worldwide 2025
  • Premium Statistic Algorithm-driven share of ad spend worldwide 2026-2028
  • Premium Statistic Impact of AI on ad agencies worldwide 2025
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