Leading advertisement types brands and agencies will focus more on in 2026 according to ad investment decision-makers in the United States as of January 2026
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As of early 2026, approximately ** percent of advertising investment decision-makers surveyed across the United States said they planned to focus somewhat or significantly more on advertisements and/or partnerships with creators and/or influencers throughout that year. Additionally, ** percent stated that they wanted to focus more on ad placements with publishers with first-party data.
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IAB (U.S.). (January 28, 2026). Leading advertisement types brands and agencies will focus more on in 2026 according to ad investment decision-makers in the United States as of January 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1461446/top-ad-types-buyers-focus-united-states/
IAB (U.S.). "Leading advertisement types brands and agencies will focus more on in 2026 according to ad investment decision-makers in the United States as of January 2026." Chart. January 28, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1461446/top-ad-types-buyers-focus-united-states/
IAB (U.S.). (2026). Leading advertisement types brands and agencies will focus more on in 2026 according to ad investment decision-makers in the United States as of January 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1461446/top-ad-types-buyers-focus-united-states/
IAB (U.S.). "Leading Advertisement Types Brands and Agencies Will Focus More on in 2026 According to Ad Investment Decision-makers in The United States as of January 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Jan 2026, /statistics/1461446/top-ad-types-buyers-focus-united-states/
IAB (U.S.), Leading advertisement types brands and agencies will focus more on in 2026 according to ad investment decision-makers in the United States as of January 2026 ÌÇÐÄÆƽâ°æ, /statistics/1461446/top-ad-types-buyers-focus-united-states/ (last visited July 30, 2026)
Leading advertisement types brands and agencies will focus more on in 2026 according to ad investment decision-makers in the United States as of January 2026 [Graph], IAB (U.S.), January 28, 2026. [Online]. Available: /statistics/1461446/top-ad-types-buyers-focus-united-states/
