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At the end of 2025, the number of billboards spread across the United States reached approximately thousand units. In 2019, the last year before the lockdowns imposed by the COVID-19 pandemic, there were fewer than *** thousand billboards. That includes bulletins, digital billboards, posters, junior posters, and wall murals.

OOH ads in the U.S.

While the total number of billboards in the U.S. grew by almost 19 percent between 2023 and 2025, the number of digital billboards skyrocketed by nearly ** percent in the same period, reaching ** thousand units in the latter year. Considering out-of-home (OOH) advertising in the U.S. altogether – including other formats – the segment's revenue broke a record in 2025, reaching **** billion U.S. dollars.

Relatively small presence, big budgets

Billboards are not the most common type of OOH display in the U.S. Place-based and transit ads topped that ranking in 2025, with roughly **** million and **** million units, respectively. Meanwhile, the billboard category had thousand units. Yet it concentrated OOH ad spending in the U.S. In 2024, advertisers invested more than *** billion dollars in billboards. That was over twice as much as the combined values spent on transit, place-based, and street furniture displays.