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Out-of-home advertising in the United Kingdom (UK)

Statistics report on out-of-home advertising in the United Kingdom (UK)

This report presents the latest statistics on out-of-home (OOH) advertising in the United Kingdom (UK). It looks at OOH advertising spending, largest players on the market, as well as its various formats and segments. Also included in the report is data on outdoor advertising audience.

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Table of contents

Overview

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  • Premium Statistic Annual out-of-home (OOH) advertising spending worldwide 2014-2025
  • Premium Statistic Change & CAGR in OOH ad spending worldwide 2024-2029
  • Premium Statistic Global OOH and DOOH advertising spending 2030
  • Premium Statistic Leading out-of-home (OOH) advertising companies worldwide in 2025, by revenue

UK market

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  • Premium Statistic Advertising revenue share in the UK 2022, by medium
  • Premium Statistic OOH advertising spending in the UK 2011-2025
  • Premium Statistic OOH ad spend annual growth rate in the UK 2023-2025
  • Premium Statistic Number of OOH ad frames in Great Britain 2020-2023
  • Premium Statistic Out-of-home advertising reach in Great Britain 2020-2023
  • Premium Statistic Number of OOH impacts in Great Britain 2020-2023
  • Premium Statistic Roadside ads in England & Wales 2023, by area deprivation decile
  • Premium Statistic Ad industry power consumption in the UK 2022, by medium
  • Premium Statistic Ad industry carbon emissions in the UK 2022, by medium

Market leaders

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  • Premium Statistic Revenue of OOH media companies in the UK 2024
  • Premium Statistic Largest out-of-home advertisers in the UK 2024
  • Premium Statistic Industries with highest out-of-home ad spending in the UK 2023
  • Premium Statistic Advertising revenue of Transport for London (TfL) 2002-2024
  • Premium Statistic Advertising revenue of Transport for Greater Manchester (TfGM) 2025-2026

Formats & segments

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  • Premium Statistic DOOH share in OOH ad spend in the UK 2015-2027
  • Premium Statistic Outdoor advertising revenue in the UK 2005-2025, by environment
  • Premium Statistic Number of OOH impacts in Great Britain 2023, by format
  • Premium Statistic Number of OOH ad frames in Great Britain 2023, by format
  • Premium Statistic Out-of-home advertising reach in Great Britain 2023, by format

Consumer insights

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  • Premium Forecast Non-digital advertising touchpoints in the UK 2025
  • Premium Statistic Consumer trust in advertising in the UK 2023, by media
  • Premium Statistic Consumer trust in advertising in the UK 2024, by medium & age
  • Premium Forecast Most common modes of transportation for commuting in the UK 2025
  • Premium Forecast Duration of daily commute in the UK 2025
  • Premium Statistic Retail footfall year-on-year change in the UK in April 2026, by location
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