In 2024, radio station advertising revenues in the United States will amount to approximately **** billion U.S. dollars, of which *** billion (or almost ** percent) will come from online radio. The total figure is the lowest since 2020, marked by the COVID-19 outbreak and its impact on media consumption.
Digital's relevance in the U.S. radio ad market
Between 2013 and 2024, digital's share in the U.S. radio ad expenditure grew consistently, experiencing a sharper increase after the pandemic. In 2019, it stood at ** percent; in 2024, it reached ** percent. In 2025, however, there was a slight decline, and the percentage stood at **** percent.
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Barrett Media. (September 25, 2025). Radio station advertising revenues in the United States from 2006 to 2025, by type (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/253185/radio-station-revenues-in-the-us-by-source/
Barrett Media. "Radio station advertising revenues in the United States from 2006 to 2025, by type (in billion U.S. dollars)." Chart. September 25, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/253185/radio-station-revenues-in-the-us-by-source/
Barrett Media. (2025). Radio station advertising revenues in the United States from 2006 to 2025, by type (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/253185/radio-station-revenues-in-the-us-by-source/
Barrett Media. "Radio Station Advertising Revenues in The United States from 2006 to 2025, by Type (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Sep 2025, /statistics/253185/radio-station-revenues-in-the-us-by-source/
Barrett Media, Radio station advertising revenues in the United States from 2006 to 2025, by type (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/253185/radio-station-revenues-in-the-us-by-source/ (last visited July 27, 2026)
Radio station advertising revenues in the United States from 2006 to 2025, by type (in billion U.S. dollars) [Graph], Barrett Media, September 25, 2025. [Online]. Available: /statistics/253185/radio-station-revenues-in-the-us-by-source/
