The source does not specify the survey type or the age of respondents.
The source does not provide any information regarding missing percentage points to 100.
Citation formats
Top consumer preferences for digital audio ads in the U.S. 2023
During a survey among digital audio listeners in the United States in June 2023, around ** percent of respondents said they were willing to hear some ads in order to avoid paying a subscription fee. This was followed by ** percent of respondents saying they would rather pay a subscription fee than consume ads on digital audio platforms.
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Integral Ad Science. (October 3, 2023). Leading preferences for ads on digital audio platforms among consumers in the United States as of June 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1446393/top-consumer-preferences-digital-audio-ads-us/
Integral Ad Science. "Leading preferences for ads on digital audio platforms among consumers in the United States as of June 2023." Chart. October 3, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1446393/top-consumer-preferences-digital-audio-ads-us/
Integral Ad Science. (2023). Leading preferences for ads on digital audio platforms among consumers in the United States as of June 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1446393/top-consumer-preferences-digital-audio-ads-us/
Integral Ad Science. "Leading Preferences for Ads on Digital Audio Platforms among Consumers in The United States as of June 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Oct 2023, /statistics/1446393/top-consumer-preferences-digital-audio-ads-us/
Integral Ad Science, Leading preferences for ads on digital audio platforms among consumers in the United States as of June 2023 ÌÇÐÄÆƽâ°æ, /statistics/1446393/top-consumer-preferences-digital-audio-ads-us/ (last visited July 22, 2026)
Leading preferences for ads on digital audio platforms among consumers in the United States as of June 2023 [Graph], Integral Ad Science, October 3, 2023. [Online]. Available: /statistics/1446393/top-consumer-preferences-digital-audio-ads-us/
