During a 2023 survey carried out in Brazil, Canada, Mexico, and United States, ** percent of respondents stated that they used search engines to research products they intended to purchase. Research on Amazon and on other retailer websites ranked second, named by ** percent of the responding adults.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Insider Intelligence. (February 13, 2024). Digital channels used by consumers to research products they intended to purchase in selected countries in the Americas as of April 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 25, 2026, from /statistics/1451888/channels-product-research-america/
Insider Intelligence. "Digital channels used by consumers to research products they intended to purchase in selected countries in the Americas as of April 2023." Chart. February 13, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 25, 2026. /statistics/1451888/channels-product-research-america/
Insider Intelligence. (2024). Digital channels used by consumers to research products they intended to purchase in selected countries in the Americas as of April 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 25, 2026. /statistics/1451888/channels-product-research-america/
Insider Intelligence. "Digital Channels Used by Consumers to Research Products They Intended to Purchase in Selected Countries in The Americas as of April 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 13 Feb 2024, /statistics/1451888/channels-product-research-america/
Insider Intelligence, Digital channels used by consumers to research products they intended to purchase in selected countries in the Americas as of April 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1451888/channels-product-research-america/ (last visited July 25, 2026)
Digital channels used by consumers to research products they intended to purchase in selected countries in the Americas as of April 2023 [Graph], Insider Intelligence, February 13, 2024. [Online]. Available: /statistics/1451888/channels-product-research-america/