As of 2023, the yearly social media advertising spending in the United States for X (formerly Twitter) has plummeted from ** to **** percent. Facebook and Instagram's social media ad spend remained relatively stable from 2020 to 2023, with a slight drop of percentage points, reaching ** percent in 2023. TikTok's social media ad spend value has grown up to ** percent in the country.
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MediaPost. (October 4, 2023). Share of selected platforms in social media advertising spending in the United States from September 2020 to August 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1376436/socil-media-ad-spend-us-platform/
MediaPost. "Share of selected platforms in social media advertising spending in the United States from September 2020 to August 2023." Chart. October 4, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1376436/socil-media-ad-spend-us-platform/
MediaPost. (2023). Share of selected platforms in social media advertising spending in the United States from September 2020 to August 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1376436/socil-media-ad-spend-us-platform/
MediaPost. "Share of Selected Platforms in Social Media Advertising Spending in The United States from September 2020 to August 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Oct 2023, /statistics/1376436/socil-media-ad-spend-us-platform/
MediaPost, Share of selected platforms in social media advertising spending in the United States from September 2020 to August 2023 ÌÇÐÄÆƽâ°æ, /statistics/1376436/socil-media-ad-spend-us-platform/ (last visited July 19, 2026)
Share of selected platforms in social media advertising spending in the United States from September 2020 to August 2023 [Graph], MediaPost, October 4, 2023. [Online]. Available: /statistics/1376436/socil-media-ad-spend-us-platform/
