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Digital advertising in the Netherlands

Statistics report on online advertising in the Netherlands

This report has been compiled to provide statistical information about most important online advertising formats used in the Netherlands. It contains an overview chapter with key figures on the subject in Europe, as well as an overview chapter on the Dutch market. A chapter dedicated to digital formats follows. Finally, the reports wraps up with facts on consumer attitudes.

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Table of contents

Overview

6
  • Premium Statistic Digital pure players ad revenue worldwide 2024-2025
  • Premium Statistic Digital ad spend in Europe 2024, by format
  • Premium Statistic Largest digital advertising markets in Europe 2024
  • Premium Statistic Largest search ad markets in Europe 2024
  • Premium Statistic Digital Market Outlook: banner advertising revenue in European countries 2024
  • Basic Statistic Most effective advertising markets in Europe 2025

Dutch market overview

6
  • Premium Forecast Ad spend in the Netherlands 2025, by industry
  • Premium Statistic Digital ad spend in the Netherlands 2012-2024
  • Premium Statistic Digital ad spend growth in the Netherlands 2019-2025
  • Premium Forecast Digital advertising spending in the Netherlands 2019-2029
  • Premium Forecast Mobile revenue share of digital advertising in the Netherlands 2019-2029
  • Premium Forecast Growth of mobile digital advertising in the Netherlands 2018-2029

Formats

7
  • Premium Statistic Digital ad spend in the Netherlands 2024, by format
  • Premium Statistic Google Ads CPC in Europe 2024, by country
  • Premium Statistic Search share in digital advertising spending Europe 2023, by country
  • Premium Statistic Display ad spend in the Netherlands 2015-2024
  • Premium Forecast Social media advertising spending in the Netherlands 2017-2031
  • Premium Statistic DOOH ad spend in the Netherlands 2023-2024
  • Premium Statistic Online video ad spend in the Netherlands 2019-2023

Consumer insights

7
  • Basic Statistic Main online channel for brand research in the Netherlands Q3 2024
  • Premium Statistic Main channels of new brand discovery in the Netherlands Q3 2024
  • Premium Forecast Digital advertising touchpoints in the Netherlands 2025
  • Premium Forecast Attitudes towards online advertising in the Netherlands 2025
  • Premium Statistic Reactions to advertising consent banner in Europe 2024
  • Premium Statistic Online advertising practices experienced by consumers in the Netherlands 2024
  • Premium Statistic Consumer concerns about targeted ads in the Netherlands 2024
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