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Digital advertising formats in the United States

Statistics report on online advertising formats in the United States

This report has been compiled to provide statistical information about most important digital advertising formats used in the United States.

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Table of contents

Overview

7
  • Basic Statistic Online advertising revenue in the U.S. 2000-2025
  • Premium Statistic Change in digital ad spend in the U.S. 2024-2028
  • Basic Statistic Distribution of digital ad spending 2025, by format
  • Premium Statistic Digital ad spend growth in the U.S. 2026, by format
  • Premium Statistic Digital ad viewability rates in the U.S. 2020-2023, by format
  • Premium Statistic Leading digital ad strategies & formats in the U.S. 2023
  • Premium Forecast Average revenue (ARPU) in the Digital Advertising market United States 2018-2028

Display advertising

7
  • Premium Forecast Ad spending of the digital banner advertising industry in the United States 2017-2031
  • Premium Forecast Revenue in the digital video advertising segment in the United States 2017-2031
  • Premium Statistic Programmatic display ad spending in the U.S. 2018-2026
  • Premium Statistic Top video ad types considered a must-buy by marketers in the U.S. 2025
  • Premium Statistic Monthly YouTube ad revenue in the U.S. 2023
  • Premium Statistic TikTok net ad revenue in the U.S. 2021-2024
  • Premium Statistic CTV ad spend in the U.S. 2025-2029

Search advertising

9
  • Premium Forecast Revenue in the search advertising segment in the United States 2017-2030
  • Premium Forecast Most used search engines by brand in the U.S. 2025
  • Basic Statistic Google: annual advertising revenue 2001-2025
  • Premium Statistic Share of search in Google's ad revenue in the U.S. 2019-2024
  • Premium Statistic GoogleAds CPC in North America 2024, by country
  • Premium Statistic Microsoft Corporation search and news ad revenue FY 2016-FY 2026
  • Premium Statistic U.S. adults trust on online search results generated by algorithm 2023
  • Premium Statistic U.S. adults trust on online search results generated by AI 2023
  • Basic Statistic U.S. adults using generative AI usage first for online search 2024-2028

Audio advertising

7
  • Premium Statistic Digital audio ad spending in the U.S. 2016-2024
  • Premium Statistic Digital audio services ad spend in the U.S. 2023-2027
  • Premium Statistic Radio station ad revenues in the U.S. 2006-2025, by type
  • Premium Statistic Local radio digital advertising revenue in the U.S. 2002-2025
  • Premium Statistic Podcast ad spending in the U.S. 2015-2025
  • Premium Statistic Podcast ad loads in the U.S. Q4 2024-Q4 2025
  • Premium Statistic Top consumer preferences for digital audio ads in the U.S. 2023

Social media advertising

7
  • Premium Forecast Social media advertising spending in the United States 2017-2031
  • Premium Forecast Digital Market Outlook: social media ad spend in the U.S. 2017-2028, by device
  • Premium Forecast Digital Market Outlook: SM ad spend per internet user U.S. 2019-2028, by device
  • Premium Statistic Largest social media platforms in the U.S. 2023, by revenue
  • Premium Statistic Social media ad spend in the U.S. 2020-2023, by platform
  • Premium Statistic Most-used social media channels for brand interaction in the U.S. 2025
  • Premium Statistic Social media ad reach in the United States 2025, by platform

Marketer insights

5
  • Premium Statistic Digital media that drive post-purchase advocacy best in the U.S. 2024
  • Premium Statistic Digital ad channels with increased ad spend in the U.S. 2024
  • Premium Statistic Digital channels seen as most vulnerable to ad fraud in the U.S. 2024
  • Premium Statistic Popularity of programmatic buying in the U.S. 2025, by platform
  • Premium Statistic Top ad formats for optimization towards attention in the U.S. 2023

Consumer insights

5
  • Premium Forecast Digital advertising touchpoints in the U.S. 2025
  • Premium Statistic Channels used for product research in the Americas 2023
  • Premium Statistic Website types where consumers are receptive to advertising in the U.S. 2023
  • Premium Statistic Ad media with the highest purchase intent influence among children in the U.S. 2026
  • Premium Statistic Leading media where children saw advertising in the U.S. 2026, by gender
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