| Characteristic | 2017 | 2018 |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Source
Sources
Release date
June 2018
More information
Region
United States
Survey time period
January 15 to 26, 2018
Number of respondents
171 respondents
Special properties
among marekters and media agency professionals
Method of interview
Online survey
Supplementary notes
Programmatic is defined as technologies that automate the targeting, buying, and/or optimization of media inventory.
Survey question for 2017: "What percentage do you anticipate spending via programmatic in 2018?"
Survey question for 2018: "What percent of your [company's/clients'] TV advertising would you estimate is currently being spent programmatically?"
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