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Share of retail media in digital programmatic advertising budgets in the United Kingdom (UK) as of May 2025

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Sources

Release date

June 2025

Region

United Kingdom

Survey time period

April 28 to May 14, 2025

Number of respondents

201 respondents

Special properties

top three box

Citation formats

Retail media share of programmatic ad budgets in the UK 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 24, 2025

During a 2025 survey carried out among marketers from the United Kingdom (UK), percent of respondents stated that they allocated one to ten percent of their digital programmatic advertising budgets to retail media. In general, ** percent of respondents stated that they invested more than 50 percent of their programmatic budgets into ads on retail platforms.

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Statistics on " Digital retail media advertising in Europe "

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Overview

8

Major players

8

Buy-side marketer insights

7

Germany

6

France

5

United Kingdom

8

Sell-side marketer insights

6

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Topics

Digital retail media advertising in EuropeAmazonDigital retail media advertising in the United StatesDigital retail media advertising worldwideDigital retail media advertising in the UK
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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For single users
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per month, billed annually 1
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