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Planned changes in programmatic advertising spending in 2024 according to marketers worldwide as of July 2024

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Sources

Release date

October 2024

Region

Worldwide

Survey time period

June and July 2024

Number of respondents

1,200 respondents

Special properties

among industry professionals, marketers, and agencies

Method of interview

Online survey

Supplementary notes

The survey was carried out in the following countries: Australia, Brazil, Canada, Mexico, Singapore, the United Kingdom, and the United States.

Citation formats

Planned changes in programmatic ad spending worldwide 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 27, 2024

During a summer 2024 survey, ** percent of responding industry professionals, marketers, and agencies from Australia, Brazil, Canada, Mexico, Singapore, the United Kingdom, and the United States stated that they projected that their 2024 programmatic advertising spending would decrease in comparison to the 2023 spending. On the other hand, ** percent were planning to increase it.

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Programmatic advertising worldwideDigital retail media advertising worldwideAdvertising worldwideProgrammatic advertising in the UKMobile advertising and marketing worldwide
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