It was forecast that, in 2026, linear TV would account for approximately **** percent of global advertising spending, down from an estimated **** percent the previous year. In 2013, the share exceeded ** percent.
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medianews4u.com. (September 4, 2025). Linear TV's ad spending as a percentage of ad revenues worldwide in 2013, 2025, and 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1623072/linear-tv-share-global-ad-spend/
medianews4u.com. "Linear TV's ad spending as a percentage of ad revenues worldwide in 2013, 2025, and 2026." Chart. September 4, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1623072/linear-tv-share-global-ad-spend/
medianews4u.com. (2025). Linear TV's ad spending as a percentage of ad revenues worldwide in 2013, 2025, and 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1623072/linear-tv-share-global-ad-spend/
medianews4u.com. "Linear Tv's Ad Spending as a Percentage of Ad Revenues Worldwide in 2013, 2025, and 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Sep 2025, /statistics/1623072/linear-tv-share-global-ad-spend/
medianews4u.com, Linear TV's ad spending as a percentage of ad revenues worldwide in 2013, 2025, and 2026 ÌÇÐÄÆƽâ°æ, /statistics/1623072/linear-tv-share-global-ad-spend/ (last visited July 15, 2026)
Linear TV's ad spending as a percentage of ad revenues worldwide in 2013, 2025, and 2026 [Graph], medianews4u.com, September 4, 2025. [Online]. Available: /statistics/1623072/linear-tv-share-global-ad-spend/
