Percentage of marketers who have included or intended to include programmatic digital out-of-home (pDOOH) advertising in their media plans worldwide as of March 2026
Characteristic
Share of respondents
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The source surveyed 1,200 advertisers and agencies in six markets: 200 in France, 150 in Qatar, 150 in Saudi Arabia, 150 in the United Arab Emirates, 200 in the United Kingdom, and 200 in the United States.
The source does not specify the survey type or date. Multiple answers were possible.
Citation formats
Share of global marketers including or intending to add pDOOH to media plans 2026
During a global survey among marketers published in 2026, over **** (or ** percent) of respondents reported including programmatic digital out-of-home (pDOOH) advertising in their media plans during the 18 months preceding the survey. Approximately ** percent said they intended to include it within the following 18 months. According to the same study, prDOOH's top attribute worldwide was increasing sales/performance.
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VIOOH. (March 16, 2026). Percentage of marketers who have included or intended to include programmatic digital out-of-home (pDOOH) advertising in their media plans worldwide as of March 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1416532/marketers-prdooh-media-plans-worldwide/
VIOOH. "Percentage of marketers who have included or intended to include programmatic digital out-of-home (pDOOH) advertising in their media plans worldwide as of March 2026." Chart. March 16, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1416532/marketers-prdooh-media-plans-worldwide/
VIOOH. (2026). Percentage of marketers who have included or intended to include programmatic digital out-of-home (pDOOH) advertising in their media plans worldwide as of March 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1416532/marketers-prdooh-media-plans-worldwide/
VIOOH. "Percentage of Marketers Who Have Included or Intended to Include Programmatic Digital Out-of-home (Pdooh) Advertising in Their Media Plans Worldwide as of March 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Mar 2026, /statistics/1416532/marketers-prdooh-media-plans-worldwide/
VIOOH, Percentage of marketers who have included or intended to include programmatic digital out-of-home (pDOOH) advertising in their media plans worldwide as of March 2026 ÌÇÐÄÆƽâ°æ, /statistics/1416532/marketers-prdooh-media-plans-worldwide/ (last visited July 23, 2026)
Percentage of marketers who have included or intended to include programmatic digital out-of-home (pDOOH) advertising in their media plans worldwide as of March 2026 [Graph], VIOOH, March 16, 2026. [Online]. Available: /statistics/1416532/marketers-prdooh-media-plans-worldwide/
