During a 2025 survey carried out among marketers from the United States, percent of respondents stated that they allocated one to ten percent of their digital programmatic advertising budgets to retail media. In general, ** percent of respondents stated that they invested more than 50 percent of their programmatic budgets into ads on retail platforms.
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TripleLift. (June 11, 2025). Share of retail media in digital programmatic advertising budgets in the United States as of May 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1616971/retail-media-share-programmatic-budget-usa/
TripleLift. "Share of retail media in digital programmatic advertising budgets in the United States as of May 2025." Chart. June 11, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1616971/retail-media-share-programmatic-budget-usa/
TripleLift. (2025). Share of retail media in digital programmatic advertising budgets in the United States as of May 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1616971/retail-media-share-programmatic-budget-usa/
TripleLift. "Share of Retail Media in Digital Programmatic Advertising Budgets in The United States as of May 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jun 2025, /statistics/1616971/retail-media-share-programmatic-budget-usa/
TripleLift, Share of retail media in digital programmatic advertising budgets in the United States as of May 2025 ÌÇÐÄÆƽâ°æ, /statistics/1616971/retail-media-share-programmatic-budget-usa/ (last visited July 15, 2026)
Share of retail media in digital programmatic advertising budgets in the United States as of May 2025 [Graph], TripleLift, June 11, 2025. [Online]. Available: /statistics/1616971/retail-media-share-programmatic-budget-usa/
