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Leading ad blocking and ad avoidance behaviors among adults in the United States as of September 2017

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Sources

Release date

July 2018

Region

United States

Survey time period

August to September 2017

Number of respondents

1,096 respondents

Age group

18 years and older

Special properties

across digital and tradidtional media

Citation formats

Leading ad avoidance measures used by U.S. adults in 2017

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 12, 2018
The statistic shows information on the leading ad blocking and ad avoidance behaviors among adults in the United States as of September 2017. According to the survey, 21 percent of respondents used an ad blocking software on their computers, while ** percent said they skipped ads or changed channels in order to avoid advertising on TV.
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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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For single users
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per month, billed annually 1
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For teams of up to 99 users
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