During a 2024 survey among adults in the United States, ** percent of respondents identifying as LGBTQ+ said they believed businesses should take a public stance on current events. The acronym stands for lesbian, gay, bisexual, transgender, queer, or questioning persons, among other sexual- and/or gender-deviant identities. Conversely, ** percent of non-LGBTQ+ respondents favored businesses taking a public stance on current events.
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Gallup. (August 22, 2024). Percentage of LGBTQ+ and non-LGBTQ+ consumers believing businesses should take public stance on current events in the United States as of 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1441134/consumers-believing-businesses-should-take-stance-current-events-sexual-orientation-united-states/
Gallup. "Percentage of LGBTQ+ and non-LGBTQ+ consumers believing businesses should take public stance on current events in the United States as of 2024." Chart. August 22, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1441134/consumers-believing-businesses-should-take-stance-current-events-sexual-orientation-united-states/
Gallup. (2024). Percentage of LGBTQ+ and non-LGBTQ+ consumers believing businesses should take public stance on current events in the United States as of 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1441134/consumers-believing-businesses-should-take-stance-current-events-sexual-orientation-united-states/
Gallup. "Percentage of Lgbtq+ and Non-lgbtq+ Consumers Believing Businesses Should Take Public Stance on Current Events in The United States as of 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Aug 2024, /statistics/1441134/consumers-believing-businesses-should-take-stance-current-events-sexual-orientation-united-states/
Gallup, Percentage of LGBTQ+ and non-LGBTQ+ consumers believing businesses should take public stance on current events in the United States as of 2024 ÌÇÐÄÆƽâ°æ, /statistics/1441134/consumers-believing-businesses-should-take-stance-current-events-sexual-orientation-united-states/ (last visited August 04, 2026)
Percentage of LGBTQ+ and non-LGBTQ+ consumers believing businesses should take public stance on current events in the United States as of 2024 [Graph], Gallup, August 22, 2024. [Online]. Available: /statistics/1441134/consumers-believing-businesses-should-take-stance-current-events-sexual-orientation-united-states/
