| Characteristic | Advertising loyalty index |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
September 2021
More information
Region
Europe, Russia
Survey time period
July 2021
Number of respondents
1,600 respondents
Age group
16 years and older
Special properties
Internet users
Method of interview
Online survey
Supplementary notes
Advertising loyalty index is calculated as the sum of weighted shares of those who positively or neutrally relates to an ad format minus a weighted share of those who negatively relates to it.
This original question was phrased by the source as follows: "袣邪泻 袙褘 芯褌薪芯褋懈褌械褋褜 泻 褉邪蟹谢懈褔薪褘屑 褎芯褉屑邪褌邪屑 褉械泻谢邪屑褘?"
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