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Distribution of ad spending by beverage brands in China in 1st half 2019, by medium

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Sources

Release date

August 2019

Region

China

Survey time period

H1 2019

Citation formats

Beverage brands' ad expenditure share in China H1 2019, by medium

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 10, 2019
In the first half of 2019, television remained the top priority for the beverage brands in advertising in China. Although beverage advertisers reduced their spending on TV by around ** percent, the expenditure still accounted for **** percent of the total budgets. Newspapers and magazines were the least favorable advertising media, while the internet and elevator posters were becoming more popular.
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OOH advertising in ChinaAdvertising in ChinaDigital out-of-home advertising worldwideProgrammatic digital out-of-home (prDOOH) advertisingDigital out-of-home advertising in Europe
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