U.S. ad spend by medium 2025-2029| ��ƽ��

Advertising revenues in the United States from 2025 to 2029, by medium (in billion U.S. dollars)

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Sources

Release date

September 2025

More information

Region

United States

Survey time period

2024

Special properties

forecast; traditional media values included their digital equivalents

Supplementary notes

An exponential development of the values was assumed to estimate the annual values between 2025 and 2029, which were provided by the source.

* Including online radio and radio advertising in Canada but excluding the satellite radio ad market.

** Including online equivalents.

*** Excluding eSports streaming and in-app game advertising.

Citation formats

In 2025, online advertising revenues in the United States will reach an estimated billion U.S. dollars, over twice as much as all other listed media combined. According to the projections, digital ad spending will continue to expand over the following 4 years, surpassing *** billion dollars by 2029. Meanwhile, the results of broadcast TV will decrease. Radio and out-of-home (OOH), including digital out-of-home (DOOH), will experience compound annual growth rates (CAGRs) of *** and *** percent in the period, respectively.

It is a digital world, after all

The internet's hegemony in the American market seems far from reaching a ceiling, despite its skyrocketing growth throughout the 21st century. Between 2014 and 2024, online ad revenue in the U.S. increased more than five-fold, reaching *** billion dollars in the latter year. Search, display, and video collectively accounted for over ** percent of that figure, making them the U.S. leading formats by share of the digital ad spend.

Traditional media's role in the ad landscape

The ranking of fastest-growing ad media in the U.S. in 2023 reveals that only business-to-business (B2B) channels recorded double-digit increase rates. Cinema – still recovering from the pandemic – followed, along with the internet and OOH advertising.