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Change in advertising spending in Italy from 2020 to 2025, by medium

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Source

Release date

July 2025

Region

Italy

Survey time period

2020 to 2025

Special properties

forecast*

Supplementary notes

** For 2025, OOH includes traditional OOH and DOOH.

*** For 2025, Television includes TV linear and advance TV. 

Citation formats

Advertising spending change in Italy 2020-2025, by medium

Published by ÌÇÐÄÆƽâ°æ Research Department, May 29, 2026

Cinema advertising spending in Italy was forecast to grow by *** percent in 2025, following a projected **** percent increase in 2024 and recovering from its ** percent decline in 2020. Digital advertising spending was forecast to rise by *** percent in 2025, after an estimated **** percent increase in 2024, while newspapers and magazines were expected to remain the only media segments showing negative growth from 2020 to 2025.

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Statistics on " Advertising in Italy "

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Other statistics that may interest you Advertising in Italy

Overview of Italian ad market

4

Digital media

4

Traditional media

6

Leading players

5

Consumer insights

7

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Topics

Advertising in Italy Advertising in EuropeDigital advertising in EuropeAdvertising in PolandAdvertising in Germany
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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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