The figures might not sum to 100 percent due to rounding.
All figures are forecast.
Figures refer to advertising expenditure at current prices. The source included the following countries: Poland, Czechia, Slovakia, Hungary, Romania, Serbia, and Croatia.
The internet was the leading advertising medium in Central and Eastern Europe (CEE), forecast to account for over ** percent of the total expenditure in 2024. To compare, the share of TV advertising reached ** percent.
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WPP Media. (March 15, 2023). Forecast distribution of advertising spending in Central and Eastern Europe (CEE) countries in 2024, by medium (in million euros) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1048292/ad-spend-share-central-and-eastern-europe/
WPP Media. "Forecast distribution of advertising spending in Central and Eastern Europe (CEE) countries in 2024, by medium (in million euros)." Chart. March 15, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1048292/ad-spend-share-central-and-eastern-europe/
WPP Media. (2023). Forecast distribution of advertising spending in Central and Eastern Europe (CEE) countries in 2024, by medium (in million euros). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1048292/ad-spend-share-central-and-eastern-europe/
WPP Media. "Forecast Distribution of Advertising Spending in Central and Eastern Europe (Cee) Countries in 2024, by Medium (in Million Euros)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Mar 2023, /statistics/1048292/ad-spend-share-central-and-eastern-europe/
WPP Media, Forecast distribution of advertising spending in Central and Eastern Europe (CEE) countries in 2024, by medium (in million euros) ÌÇÐÄÆƽâ°æ, /statistics/1048292/ad-spend-share-central-and-eastern-europe/ (last visited July 21, 2026)
Forecast distribution of advertising spending in Central and Eastern Europe (CEE) countries in 2024, by medium (in million euros) [Graph], WPP Media, March 15, 2023. [Online]. Available: /statistics/1048292/ad-spend-share-central-and-eastern-europe/
