Owners of small and medium sized enterprises with at least 1 employee
Method of interview
Online survey
Supplementary notes
Original question: Which of the following advertising measures (i.e. external communication measures for which you pay the owner of the respective channel) would you consider effective for small and medium-sized enterprises?
Figures are rounded and therefore may not sum to 100 percent.
Small to medium businesses are defined as those having less than 500 employees.
Citation formats
Effective advertising measures according to SMEs in the U.S. 2016
This statistic shows the advertising measures considered to be effective among small to medium sized enterprise (SME) owners in the United States as of ***. During the ÌÇÐÄÆÆ½â°æ survey conducted in ***, ** percent of responding SME owners said that they considered outdoor advertising to be an effective advertising medium for their sector.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
ÌÇÐÄÆÆ½â°æ Survey. (November 25, 2016). Which of the following advertising measures would you consider effective for small and medium-sized enterprises? [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 23, 2026, from /statistics/642123/effective-advertising-measures-smes-usa/
ÌÇÐÄÆÆ½â°æ Survey. "Which of the following advertising measures would you consider effective for small and medium-sized enterprises?." Chart. November 25, 2016. ÌÇÐÄÆÆ½â°æ. Accessed July 23, 2026. /statistics/642123/effective-advertising-measures-smes-usa/
ÌÇÐÄÆÆ½â°æ Survey. (2016). Which of the following advertising measures would you consider effective for small and medium-sized enterprises?. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 23, 2026. /statistics/642123/effective-advertising-measures-smes-usa/
ÌÇÐÄÆÆ½â°æ Survey. "Which of The following Advertising Measures Would You Consider Effective for Small and Medium-sized Enterprises?." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 25 Nov 2016, /statistics/642123/effective-advertising-measures-smes-usa/
ÌÇÐÄÆÆ½â°æ Survey, Which of the following advertising measures would you consider effective for small and medium-sized enterprises? ÌÇÐÄÆÆ½â°æ, /statistics/642123/effective-advertising-measures-smes-usa/ (last visited July 23, 2026)
Which of the following advertising measures would you consider effective for small and medium-sized enterprises? [Graph], ÌÇÐÄÆÆ½â°æ Survey, November 25, 2016. [Online]. Available: /statistics/642123/effective-advertising-measures-smes-usa/