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Causes of dissatisfaction with loyalty programs according to marketing and loyalty professionals in the United States in 2024

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Source

Release date

January 2025

Region

United States

Survey time period

2024

Number of respondents

2,634*

Special properties

among loyalty program owners

Supplementary notes

* Total sample, of which 23 percent is located in North America.

Citation formats

Causes of dissatisfaction with loyalty programs in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 30, 2025

A survey conducted among loyalty program decision-makers worldwide found that all respondents from the United States considered poor integration with customer experience a cause of dissatisfaction with their loyalty programs. For ** percent, the lack of a differentiating factor also caused disappointment.

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Statistics on " Loyalty programs and marketing in the United States "

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Overview

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Consumer perspective

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Spotlight: Data & AI usage

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Brand trust & brand loyalty

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Marketer perspective

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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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