In an early 2020 global survey conducted among B2B marketers assessing the impact of the coronavirus outbreak on their business, it was found that 73 percent of B2B respondents have paused a product or service launch in light of the pandemic. The same was true for 83 percent of B2C marketers.
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Marketing Week. (April 15, 2020). Changes to selected marketing activities in light of the coronavirus outbreak according to B2B marketers worldwide as of April 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1118855/changes-to-b2b-marketing-activities-due-to-covid-19/
Marketing Week. "Changes to selected marketing activities in light of the coronavirus outbreak according to B2B marketers worldwide as of April 2020." Chart. April 15, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1118855/changes-to-b2b-marketing-activities-due-to-covid-19/
Marketing Week. (2020). Changes to selected marketing activities in light of the coronavirus outbreak according to B2B marketers worldwide as of April 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1118855/changes-to-b2b-marketing-activities-due-to-covid-19/
Marketing Week. "Changes to Selected Marketing Activities in Light of The Coronavirus Outbreak According to B2b Marketers Worldwide as of April 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Apr 2020, /statistics/1118855/changes-to-b2b-marketing-activities-due-to-covid-19/
Marketing Week, Changes to selected marketing activities in light of the coronavirus outbreak according to B2B marketers worldwide as of April 2020 ÌÇÐÄÆƽâ°æ, /statistics/1118855/changes-to-b2b-marketing-activities-due-to-covid-19/ (last visited July 28, 2026)
Changes to selected marketing activities in light of the coronavirus outbreak according to B2B marketers worldwide as of April 2020 [Graph], Marketing Week, April 15, 2020. [Online]. Available: /statistics/1118855/changes-to-b2b-marketing-activities-due-to-covid-19/
