During a global study of B2B organizations conducted in April 2020, respondents from ** countries were asked about their marketing spending plans in light of the outbreak of the coronavirus. According to the results, on average ** percent of global B2B marketing spending was going to be reduced in response to the pandemic. United Kingdom and south Korea reacted with the largest severity among other countries, with ** percent of B2B professionals planning to decrease their expenses on marketing at the time.
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McKinsey & Company. (May 11, 2020). Change in marketing spending influenced by the coronavirus outbreak according to B2B companies worldwide as of April 2020, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1133017/change-global-b2b-marketing-spend-covid19/
McKinsey & Company. "Change in marketing spending influenced by the coronavirus outbreak according to B2B companies worldwide as of April 2020, by country." Chart. May 11, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1133017/change-global-b2b-marketing-spend-covid19/
McKinsey & Company. (2020). Change in marketing spending influenced by the coronavirus outbreak according to B2B companies worldwide as of April 2020, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1133017/change-global-b2b-marketing-spend-covid19/
McKinsey & Company. "Change in Marketing Spending Influenced by The Coronavirus Outbreak According to B2b Companies Worldwide as of April 2020, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 May 2020, /statistics/1133017/change-global-b2b-marketing-spend-covid19/
McKinsey & Company, Change in marketing spending influenced by the coronavirus outbreak according to B2B companies worldwide as of April 2020, by country ÌÇÐÄÆƽâ°æ, /statistics/1133017/change-global-b2b-marketing-spend-covid19/ (last visited July 26, 2026)
Change in marketing spending influenced by the coronavirus outbreak according to B2B companies worldwide as of April 2020, by country [Graph], McKinsey & Company, May 11, 2020. [Online]. Available: /statistics/1133017/change-global-b2b-marketing-spend-covid19/
