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Marketing channels considered as most effective in driving conversions according to B2B marketers in the United States as of December 2019

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Sources

Release date

May 2020

Region

United States

Survey time period

November to December 2019

Special properties

among marketing executives

Supplementary notes

The source did not provide the sample number

Citation formats

B2B marketing channels most effective in driving conversions U.S. 2019

Published by ÌÇÐÄÆƽâ°æ Research Department, May 5, 2020
During a late 2019 survey of B2B marketers in the United States it was found that ** percent of respondents believed in-person events to be the most effective channel in driving conversions. E-mail and phone tied for the second place, with ** percent of marketers choosing these channels as effective in driving conversions.
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Topics

B2B advertising & marketing in the United States Trade show and event marketingContent marketingE-commerce in the United StatesB2B e-commerce in the United States
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