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Most significant business challenges according to B2B marketing agency professionals in the United Kingdom (UK) in 2021

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Source

Release date

March 2022

Region

United Kingdom

Survey time period

2021

Special properties

B2B marketing communications agencies

Supplementary notes

Number of agency respondents not provided by the source.

Citation formats

Challenges to B2B marketing agencies in the UK in 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 31, 2022

The main challenge faced by B2B marketing agencies in the United Kingdom (UK) in 2021 was the ability to attract and retain quality staff, with **** percent of agency respondents ranking this challenge as 'very significant'. Ability to measure campaign effectiveness was also a theme faced by **** percent of survey participants, while another **** percent were very concerned with embracing and managing internal digital capabilities.

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