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This statistic depicts the share of digital DTS (Drive-to-Store) advertising spend in Italy in 2018, by industry. According to data, the restaurant sector held the largest percentage (64 percent) of spending in digital DTS advertising, followed by Fast Moving Consumer Goods (FMCG) and Consumer Product Goods (CPG) with 61 percent. By contrast, the market registering the lowest share of investments in digital DTS advertising was the grocery industry with 38 percent.
Drive-to-store marketing is used by retailers to drive potential customers to physical stores through online actions.