A number above 0 indicates that the medium's share of advertising spending in larger than its share of consumption, and a number below 0 indicated that the medium's share of advertising spending is smaller than its share of consumption.
Among the presented media, online audio and podcasts were projected to be the most under-invested media in Italy in 2022. They are expected to take a significantly larger share of consumers' media time than the share they take of ad spending. The situation is expected to be opposite for linear TV.
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ÌÇÐÄÆƽâ°æ. (October 15, 2021). Difference between advertising spending and time spent with selected media in Italy in 2022 (index score) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/276751/percentage-breakdown-of-advertising-expenditure-in-italy-by-medium/
ÌÇÐÄÆƽâ°æ. "Difference between advertising spending and time spent with selected media in Italy in 2022 (index score)." Chart. October 15, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/276751/percentage-breakdown-of-advertising-expenditure-in-italy-by-medium/
ÌÇÐÄÆƽâ°æ. (2021). Difference between advertising spending and time spent with selected media in Italy in 2022 (index score). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/276751/percentage-breakdown-of-advertising-expenditure-in-italy-by-medium/
ÌÇÐÄÆƽâ°æ. "Difference between Advertising Spending and Time Spent with Selected Media in Italy in 2022 (Index Score)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Oct 2021, /statistics/276751/percentage-breakdown-of-advertising-expenditure-in-italy-by-medium/
ÌÇÐÄÆƽâ°æ, Difference between advertising spending and time spent with selected media in Italy in 2022 (index score) ÌÇÐÄÆƽâ°æ, /statistics/276751/percentage-breakdown-of-advertising-expenditure-in-italy-by-medium/ (last visited July 30, 2026)
Difference between advertising spending and time spent with selected media in Italy in 2022 (index score) [Graph], ÌÇÐÄÆƽâ°æ, October 15, 2021. [Online]. Available: /statistics/276751/percentage-breakdown-of-advertising-expenditure-in-italy-by-medium/
