| Characteristic | Share of respondents |
|---|---|
| Press/Print | 10% |
| Radio | 10% |
| Out-of-home | 10% |
| Leaflets/Direct | 12% |
| Search | 31% |
| TV | 46% |
| PC/Desktop | 48% |
| Social | 60% |
| Mobile | 62% |
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Source
Sources
Release date
June 2019
More information
Region
Italy
Survey time period
2018
Number of respondents
400*
Supplementary notes
The source adds the following information: "For the further segmentation in this study, IHS Markit commissioned 400 interviews with retail businesses of varying sizes to understand their usage and awareness of drive-to-store advertising. This was supported by further research with agency contacts and applying detailed IHS Markit retail industry economic data to create a forecast model for drive-to-store advertising spend by industry by country for each retail segment."
* In the U.S., France, Canada, Belgium, Spain, UK, Italy and Singapore.
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