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Which channels do you include when allocating the media budget?

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Sources

Release date

June 2016

Region

United States

Survey time period

July 2015 to February 2016

Number of respondents

265 marketers

Supplementary notes

This question was phrased by the source as follows: "Which channels are included when allocating the media budget?"

Citation formats

Channels included in media budgets in the U.S. 2016

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 9, 2017
The statistic shows channels U.S. businesses included in their media budgets as of February 2016. During a survey, ** percent of respondents stated they included TV in their media budgets.
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Topics

Search advertising in the U.S.Advertising in the United StatesDigital advertising in the U.S.Digital advertising formats in the U.S.Digital video advertising and marketing in the U.S.
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