In 2020, more than 68 percent of Google searches in the United States were zero-click searches. Out of the remaining 32 percent, 29.8 percent resulted in clicks on organic search results and 1.9 percent in paid search results.
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SparkToro. (March 22, 2021). Google search click-through rate (CTR) in the United States as of Q4 2020, by type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 17, 2026, from /statistics/1240623/google-search-ctr-usa/
SparkToro. "Google search click-through rate (CTR) in the United States as of Q4 2020, by type." Chart. March 22, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 17, 2026. /statistics/1240623/google-search-ctr-usa/
SparkToro. (2021). Google search click-through rate (CTR) in the United States as of Q4 2020, by type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 17, 2026. /statistics/1240623/google-search-ctr-usa/
SparkToro. "Google Search Click-through Rate (Ctr) in The United States as of Q4 2020, by Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Mar 2021, /statistics/1240623/google-search-ctr-usa/
SparkToro, Google search click-through rate (CTR) in the United States as of Q4 2020, by type ÌÇÐÄÆƽâ°æ, /statistics/1240623/google-search-ctr-usa/ (last visited July 17, 2026)
Google search click-through rate (CTR) in the United States as of Q4 2020, by type [Graph], SparkToro, March 22, 2021. [Online]. Available: /statistics/1240623/google-search-ctr-usa/
