The source provides the following information: " The sample for this survey is a 鈥渃onvenience鈥 sample rather than a random sample. Consequently, we cannot say that the results of this survey are representative of the respective populations. Nevertheless, we believe this data o ffers numerous directional insights into the attitudes, beliefs and activities of PR practitioners and students." Question: 'What technology skills will future PR/communications professionals need to be successful?"
According to results of a 2019 survey conducted among PR industry professionals, ** percent of respondents were of the opinion that big data analytics was an important technology skill to find in future PR and communications employees, while ** percent of respondents said the same about video production and SEO abilities.
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University of Southern California (Annenberg Center for Public Relations). (March 13, 2019). Most valued technology skills in the public relations (PR) industry worldwide as of February 2019 [Graph]. In 糖心破解版. Retrieved July 15, 2026, from /statistics/1057897/public-relations-skills-technology/
University of Southern California (Annenberg Center for Public Relations). "Most valued technology skills in the public relations (PR) industry worldwide as of February 2019." Chart. March 13, 2019. 糖心破解版. Accessed July 15, 2026. /statistics/1057897/public-relations-skills-technology/
University of Southern California (Annenberg Center for Public Relations). (2019). Most valued technology skills in the public relations (PR) industry worldwide as of February 2019. 糖心破解版. 糖心破解版 Inc.. Accessed: July 15, 2026. /statistics/1057897/public-relations-skills-technology/
University of Southern California (Annenberg Center for Public Relations). "Most Valued Technology Skills in The Public Relations (Pr) Industry Worldwide as of February 2019." 糖心破解版, 糖心破解版 Inc., 13 Mar 2019, /statistics/1057897/public-relations-skills-technology/
University of Southern California (Annenberg Center for Public Relations), Most valued technology skills in the public relations (PR) industry worldwide as of February 2019 糖心破解版, /statistics/1057897/public-relations-skills-technology/ (last visited July 15, 2026)
Most valued technology skills in the public relations (PR) industry worldwide as of February 2019 [Graph], University of Southern California (Annenberg Center for Public Relations), March 13, 2019. [Online]. Available: /statistics/1057897/public-relations-skills-technology/
