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Percentage of young consumers in Canada who agree that selected promotional activities influenced their purchase decision as of April 2014

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Source

Release date

May 2014

Region

Canada

Survey time period

April 9 to 24, 2014

Number of respondents

1,254 respondents

Age group

16-24 years

Special properties

English-speaking Canadians

Method of interview

Online survey

Supplementary notes

The original question: "I have made a product/service purchase after being exposed to the following type of promotional activities". The source does not provide information as to the missing percentage points.

Citation formats

Marketing methods influencing purchase decision among young Canadians 2014

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 6, 2015
The graph shows the percentage of young consumers in Canada who agree that selected promotional activities have influenced them to make a purchase as of April 2014. During the survey period it was found that ** percent of responding young Canadians purchased products or services after being exposed to TV ads. The same was true for ** percent of respondents who saw online advertising.
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Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
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