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Most engaging in-store advertising according to consumers in Canada as of October 2024, by age group

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Release date

October 2024

Region

Canada

Survey time period

October 1 to 10, 2024

Number of respondents

2,004 respondents

Age group

18 years and older

Citation formats

Most engaging in-store ads in Canada 2024, by age

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 19, 2025

During an October 2024 survey, around ** percent of consumers in Canada aged 35 to 54 stated that sales and discounts were the most engaging in-store advertisements, compared to ** percent of respondents aged 18 to 34. Meanwhile, ** percent of respondents aged 55 and over did not pay attention to in-store ads, compared to * percent of respondents between ** and **.

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