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Leading channels to understand product benefits according to consumers in the United States and Canada as of January 2021

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Sources

Release date

September 2021

Region

Canada, United States

Survey time period

July 2020 to January 2021

Number of respondents

1,590 respondents

Special properties

among consumers who had recently participated in branded events and experiences

Supplementary notes

Multiple answers were possible.

Citation formats

Top channels to explain product benefits in the U.S. & Canada 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 18, 2021
During a survey carried out between July 2020 and January 2021 in the United States and Canada, ** percent of responding consumers stated that they believed that events and experiences were the best channels for them to understand product benefits. Brand or company website was the top channel for this purpose, mentioned by ** percent of respondents.
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