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Leading actions consumers took upon encountering selected advertising types in Canada as of October 2024

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Sources

Release date

October 2024

Region

Canada

Survey time period

October 1 to 10, 2024

Age group

18 years and older

Citation formats

Main actions of consumers following ad engagement in Canada 2024, by medium

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 24, 2025

According to an October 2024 survey, around ** percent of consumers in Canada said they were prompted to make a purchase by in-store displays, compared to percent from outdoor ads. Meanwhile, ** percent of consumers stated that social media had prompted an information search, compared to ** percent from in-store displays and print media, as well as ** percent from audio ads.

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