In 2021, a survey in the United States asked which type of advertising helped consumers make the smartest purchasing decisions. Direct mail and catalogs were chosen by ** percent of respondents, with only *** percentage point lower than the shares of ads on websites and apps (** percent). The results indicate the ongoing relevance of this traditional type of advertising when it comes to purchasing decisions.
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MarketingCharts. (April 29, 2021). Advertising channels that help consumers make the smartest purchasing decisions in the United States as of March 2021 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 15, 2026, from /statistics/422942/most-influential-advertising-forms/
MarketingCharts. "Advertising channels that help consumers make the smartest purchasing decisions in the United States as of March 2021." Chart. April 29, 2021. ÌÇÐÄÆÆ½â°æ. Accessed July 15, 2026. /statistics/422942/most-influential-advertising-forms/
MarketingCharts. (2021). Advertising channels that help consumers make the smartest purchasing decisions in the United States as of March 2021. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 15, 2026. /statistics/422942/most-influential-advertising-forms/
MarketingCharts. "Advertising Channels That Help Consumers Make The Smartest Purchasing Decisions in The United States as of March 2021." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 29 Apr 2021, /statistics/422942/most-influential-advertising-forms/
MarketingCharts, Advertising channels that help consumers make the smartest purchasing decisions in the United States as of March 2021 ÌÇÐÄÆÆ½â°æ, /statistics/422942/most-influential-advertising-forms/ (last visited July 15, 2026)
Advertising channels that help consumers make the smartest purchasing decisions in the United States as of March 2021 [Graph], MarketingCharts, April 29, 2021. [Online]. Available: /statistics/422942/most-influential-advertising-forms/