Percentage of organizations with guidelines in place for generative artificial intelligence (GenAI) tools according to business-to-business (B2B) content marketers worldwide as of August 2024
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During a 2024 global survey among business-to-business (B2B) content marketers at companies, ** percent of respondents said their organizations and marketing teams did not have guidelines in place for generative artificial intelligence (GenAI) tools. Another ** percent stated their organizations had such guidelines, while * percent were unsure.
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Content Marketing Institute. (October 9, 2024). Percentage of organizations with guidelines in place for generative artificial intelligence (GenAI) tools according to business-to-business (B2B) content marketers worldwide as of August 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1487971/enterprises-guidelines-generative-ai/
Content Marketing Institute. "Percentage of organizations with guidelines in place for generative artificial intelligence (GenAI) tools according to business-to-business (B2B) content marketers worldwide as of August 2024." Chart. October 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1487971/enterprises-guidelines-generative-ai/
Content Marketing Institute. (2024). Percentage of organizations with guidelines in place for generative artificial intelligence (GenAI) tools according to business-to-business (B2B) content marketers worldwide as of August 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1487971/enterprises-guidelines-generative-ai/
Content Marketing Institute. "Percentage of Organizations with Guidelines in Place for Generative Artificial Intelligence (Genai) Tools According to Business-to-business (B2b) Content Marketers Worldwide as of August 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Oct 2024, /statistics/1487971/enterprises-guidelines-generative-ai/
Content Marketing Institute, Percentage of organizations with guidelines in place for generative artificial intelligence (GenAI) tools according to business-to-business (B2B) content marketers worldwide as of August 2024 ÌÇÐÄÆƽâ°æ, /statistics/1487971/enterprises-guidelines-generative-ai/ (last visited July 15, 2026)
Percentage of organizations with guidelines in place for generative artificial intelligence (GenAI) tools according to business-to-business (B2B) content marketers worldwide as of August 2024 [Graph], Content Marketing Institute, October 9, 2024. [Online]. Available: /statistics/1487971/enterprises-guidelines-generative-ai/
