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Share of consumers who took action because of advertising in Ireland in 2021, by medium

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Sources

Release date

June 2022

Region

Ireland

Survey time period

2021

Supplementary notes

Original question: "To what extent do you take action because of the following forms of advertising?"
The source does not provide survey methodology.
The source does not provide any information regarding percentage points exceeding or falling below 100 percent.

Citation formats

Advertising response in Ireland 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 5, 2022
During a 2021 survey, ** percent of responding consumers from Ireland stated they always took action because of recommendations from friends (word of mouth) they received. Another ** percent sometimes took action on such recommendations.
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