| Characteristic | Old calculation (until 2018) | New net classification (retroactive from 2018) |
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| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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May 2024
Germany
2010 to 2023
According to the German Advertising Industry Association (ZAW), ascertainable advertising media include the following: daily newspapers, television, advertising papers, consumer magazines, directory media, specialist magazines, outdoor advertising, radio, online and mobile advertising, weekly and Sunday newspapers, movie theaters and newspaper supplements.
Figures were partly derived from earlier publications.
* The figure for 2017 was retroactively adjusted in 2018. This is due to a change of survey method for ad revenues of professional magazines. Prior year figures are just limitedly comparable.
** The ZAW has been using a new net system since 2020. The higher value that the ZAW reports due to its new net system is based on the inclusion of the net search figure, which was previously listed in the other forms of commercial communication. The resumption of direct mail advertising is also included in the net figure, and the inclusion of classifieds is completely new. In the course of recording using the new system, double reporting occurs, although the monetary values ​​are not counted twice.
