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Percentage of business-to-business (B2B) content marketers using generative artificial intelligence (GenAI) tools worldwide as of August 2024

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Sources

Release date

October 2024

Region

Worldwide

Survey time period

June 25 to August 16 2024

Number of respondents

980 respondents

Method of interview

Online survey

Supplementary notes

The source adds that a majority of the respondents were based in North America, without specifying their regional distribution.

Citation formats

Share of B2B content marketers using GenAI tools worldwide 2024, by organization size

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 25, 2025

During a 2024 survey among business-to-business (B2B) content marketers worldwide, approximately ** percent reported using generative artificial intelligence (GenAI) tools. According to the same study, *** was the social media platform delivering the best value for enterprise B2B marketers worldwide.

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Consumer insights

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Topics

Content marketingAdvertising in the United StatesSocial media advertising and marketing worldwideMobile advertising and marketing in the U.S. Digital video advertising and marketing worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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