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Which from the following are effective methods to acquire new e-mail addresses?

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Sources

Release date

February 2014

Region

United Kingdom

Survey time period

2011 to 2013**

Number of respondents

128***

Special properties

marketers

Method of interview

Online survey

Supplementary notes

* 'Mobile applications', 'Public relations' and 'SMS' are new options added in 2013.
** Dates of most recent survey were October, November and December 2013.
*** n (2012) = 161; n (2013) = 128.
Data for 2011 published earlier by the source.

Citation formats

Effective methods of acquiring e-mail addresses for marketing in the UK 2011-2013

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 4, 2014
This statistic ranks methods of acquiring e-mail addresses for marketing by effectiveness in the United Kingdom from 2011 to 2013. In 2012, social media ranked third with ** percent of marketers reporting it to be an effective method.
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