among marketers in the United Kingdom, the United States and Europe, the Middle East and Africa (EMEA)
Method of interview
Online survey
Supplementary notes
The survey does not include the full methodology. The source does not provide information about the survey dates. The date provided is the publication date.Â
Citation formats
Perception of martech by platform owners & business stakeholders worldwide 2024
According to a 2025 survey, over ** percent of responding marketers held a positive opinion on marketing technology (martech). This view was held by ** percent of platform owners and ** percent of wider marketing and business stakeholders.
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Clevertouch. (August 31, 2025). Opinions on marketing technology (martech) by platform owners and wider marketing and business stakeholders worldwide as of September 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1623068/martech-views-platform-owners-business-stakeholders/
Clevertouch. "Opinions on marketing technology (martech) by platform owners and wider marketing and business stakeholders worldwide as of September 2025." Chart. August 31, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1623068/martech-views-platform-owners-business-stakeholders/
Clevertouch. (2025). Opinions on marketing technology (martech) by platform owners and wider marketing and business stakeholders worldwide as of September 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1623068/martech-views-platform-owners-business-stakeholders/
Clevertouch. "Opinions on Marketing Technology (Martech) by Platform Owners and Wider Marketing and Business Stakeholders Worldwide as of September 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Aug 2025, /statistics/1623068/martech-views-platform-owners-business-stakeholders/
Clevertouch, Opinions on marketing technology (martech) by platform owners and wider marketing and business stakeholders worldwide as of September 2025 ÌÇÐÄÆƽâ°æ, /statistics/1623068/martech-views-platform-owners-business-stakeholders/ (last visited July 15, 2026)
Opinions on marketing technology (martech) by platform owners and wider marketing and business stakeholders worldwide as of September 2025 [Graph], Clevertouch, August 31, 2025. [Online]. Available: /statistics/1623068/martech-views-platform-owners-business-stakeholders/
